What is sustainable and responsible tourism?

I’m a strong believer that 7,7 billion people (as of January 2019) on earth are all interconnected. We are all simply children of Mother Nature.

Mother Nature doesn’t need human beings, but all human beings need Mother Nature in order to survive and thrive. We need to protect and preserve Nature for the current as well as the future generations.

Finland is a nature-lover’s paradise. More than 70 % of Finland’s total land area is covered in forest. Helsinki is one of the greenest capital cities in the world, where nature is always near. It is not unusual to bump into hares, squirrels, hedgehogs, owls, swans, even foxes in Helsinki.

People from all around the globe, want to visit Finland because of its untouched natural beauty, clean air, pure water and thousands of lakes and islands (187,888 lakes and 179,584 islands to be precise).

In 2017 alone a total of 8.3 million trips were made to Finland. Just to put things into perspective, Finland’s population in 2017 was 5.5 million.

If we want to enjoy the natural beauty of Finland for the years to come, tourism professionals and travellers hand in hand need to develop efficient methods for sustainable and responsible tourism.

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